Summer F.A.W.C! 2022Pioneers of our industry


Last year, Hawke’s Bay Tourism announced the search for a Legend – a visionary who has helped shape New Zealand’s Food and Wine Country into the amazing playground for foodies that it is today. And we are on the hunt once again!

The talent recognised within the nomination process each year runs the gamut of artisan producers, chefs, restaurateurs, winemakers, farmers and growers – and included event specialists, innovators and entrepreneurs within the food and drink category.


F.A.W.C! Hawke’s Bay Legends Criteria

  1. Longevity and Consistency: Minimum of 10 years commitment to food and/or beverage industries in Hawke’s Bay
  2. Vision: Have contributed to the creation and shaping of the culinary landscape in Hawke’s Bay 
  3. Support: Consistently lent their weight and support to Hawke’s Bay as a food and wine destination and/or F.A.W.C!
  4. Visitor: Have contributed to/enhanced the visitor experience in Hawke’s Bay

With the incredible assistance from Team Cuisine and our judging panel, a Hawke’s Bay Legend will be announced at Summer F.A.W.C!, this November.

Meet our 2021 Winner
Hawke's Bay BMW
Air New Zealand
Hastings District Council
Napier City Council
Hawke's Bay Tourism